The Gruen Transfer
Season 3
201012 episodes
Episodes
- E1
Cleaning Products
2010-06-16
How do you Sell? Exploring the techniques and tactics agencies use to sell their Cleaning Products. The Pitch: Save the Blobfish Ad of the week: An indepth discussion of how the Government and Mining Industry have tried to sway public oppinion through their advertising.
- E2
The World Cup
2010-06-23
How do you Sell? Adidas vs Nike, talking about the techniques and tactics agencies have used to sell their products in and around the World Cup. Time Tunnel:From 1981 hello sexy Nix. The Pitch: Visit Asbestos Ad Crunch: An indepth discussion of Daniel Cox's ad to help make people wear seatbelts, how does this film work and what makes it so affective.
- E3
MasterChef
2010-06-30
How do you Sell? Exploring how advertising sells MasterChef and how MasterChef sells you. Raking in cash through ad sales, product placement and merchandising. The Pitch: Western Australia should become it's own country Ad Crunch: Analysing a provocative World Wildlife Fund ad, what does this piece of communication acheive and how effective is it.
- E4
Deodorant
2010-07-07
Endorse Me: Kevin Rudd How do you Sell? A journey into advertising's armpit, the claims and solutions agencies use for the problems you just realised you had. Debating Deodorant advertising. The Pitch: Oil spills Ad of the week: Analysing the award winning Old Spice ad.
- E5
3D Television
2010-07-14
How do you Sell Televisions? The biggest purchase most people will make after a house and car how do they get you to buy their brand? The Pitch: Urine Ad of the week: McDonalds introduction of the Mighty Angus and the Gand Angus campaine was their most successful launch. What made sale increase to the tune of an extra $2 million a week?
- E6
Non-drinking
2010-07-21
No episode synopsis available yet.
- E7
Milk
2010-08-25
No episode synopsis available yet.
- E8
Shaving
2010-09-01
No episode synopsis available yet.
- E9
Religion
2010-09-08
No episode synopsis available yet.
- E10
Insurance
2010-09-15
No episode synopsis available yet.
- E11
Infomercials
2010-09-22
No episode synopsis available yet.
- E12
Airlines
2010-09-29
Wil Anderson, Todd Sampson and Russel Howcroft are joined by Matt Eastwood and Bridget Taylor on the final episode for this series. On How Do You Sell? we look at airlines and On the Pitch - NZ and Australia One Country.