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The rivalries, romances, hopes and fears of the residents of the fictional Midwestern metropolis, Genoa City. The lives and loves of a wide variety of characters mingle through the generations, dominated by the Newman, Abbott, Baldwin and Winters families.

The Horton and Brady broods endure the romantic trials of life in Salem, a Midwestern hamlet filled with evil geniuses, star-crossed lovers and a rich family history.

The Poor, Rich Family is a story of love, romance, twists of fate, and countless amusing situations involving two families with nothing in common—yet who are now forced to live under the same roof. On one side are the millionaire Ruizpalacios family; on the other, the Mendonças, a classic working-class family.

Story of love between Marimar and Sergio. Sergio is from a wealthy family, and Marimar lives with her poor grandparents in a hut in front of the ocean.

A brave, poor young girl is welcomed into a rich family and develops a romance with their misogynist youngest son, driving a woman already in love with him to go to great lengths to destroy their relationship.

A powerful family drama about the head of a music empire whose three sons and ex-wife all battle for his throne.

A high society woman loses everything and has to move with her three daughters, and her mom to a middle-class neighborhood.

María Mercedes, a poor girl who sells lottery tickets, meets a rich man who hates his own family and sees in María Mercedes an opportunity to make their lives miserable.

Camila Monterde is a beautiful veterinarian whose life has been torn apart by a tragic accident in which her fiancé, Luis, was killed. Hoping to ease her depression, her uncle, Daniel Monterde, invites her to live at his ranch, where she can rest and recover while caring for the many animals he keeps there. Meanwhile, in Chile, Daniel Diaz suddenly receives a letter stating that he has come into a substantial inheritance and must travel to Mexico to claim it. Surprised and curious, he’s about to make the trip when a vicious lie disrupts his plans and lands him in prison, causing him to lose the inheritance and his family. Deeply bitter and hungry for revenge, Daniel travels to Mexico determined to destroy the Monterde family, which he blames for his terrible misfortune. He takes a job at the Monterde ranch to be close to his prey. His vengeance is perfectly planned except for one unexpected development: he and Camila fall passionately in love and that changes everything.

Mistreated by the Narváez family, the poor and innocent Maricruz is humiliated, abandoned, and imprisoned, losing everything. Upon discovering her true origins, she transforms into a wealthy and powerful woman. Driven by grief and the loss of her father, she vows revenge against everyone who made her suffer.

Rebeca murders her sister Adriana to end up with the man she loved, and becomes the step mother of her niece Lucía. Nora, Lucía's half sister and daughter of Rebeca, resents Lucía for the same reasons Rebeca hated Adriana, as history repeats itself.

Victoria Balvanera owns a vast expanse of land and a prestigious advertising agency. She is married to the landowner Nelson Brizz. Following an attempted kidnapping, she finds love with José Ángel—her rescuer and the estate's new foreman.