Francis Lemarque

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

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In the course of a violent hold-up at Deauville station, several innocent bystanders are shot dead. The victims include a politician, Robert Andréani, and three members of the same family. Devastated by the death of his wife, daughter and mother, Martin Modot resolves that their killers will be brought to justice. When the police fail to make any progress in their investigation, he decides to take matters into his own hands, with the support of a neo-fascist vigilante organization.

Claude Berri plays himself as he relates his own experiences through youth and adolescence. His father owns a profitable fur shop. Initially, Claude's father hopes his son will take over the fur shop, but he later gives in to Claude's desire to become involved in filmmaking.

Song chronicle of France in the 60s. The film introduces the work of famous French chansonnier singers.

In a small French village, everything would be quiet if the local wildlife cop was not being ridiculed by a smart poacher.

A propaganda film of the communist party of France, showing how the comrades help the proletariat against the capitalists.