

L'Âge d'or de la pub
6.5(6)2023—1
55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.
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6.5/10
6 votes
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- Status
- Released
- Budget
- —
- Box office
- —
- Language
- French
- france
- 1970s
- interview
- nostalgia
- archive footage
- social documentary
- advertising jingle
- 1980s
- 1990s
- communication
- advertisement
- 2000s
Top billed cast

















Behind the camera
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Release dates
FranceFR
- TVà 21h10 sur France•32 Jun 2023
- TV(2ème diffusion dans le cadre de l'hommage de France Télévisions au publicitaire, auteur, écrivain, animateur et producteur de cinéma et de télévision Thierry Ardisson [06/01/1949 - 14/07/2025]) à 00h25 sur France•216 Jul 2025
Frequently asked questions
L'Âge d'or de la pub was released on 2 June 2023.
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