L'Âge d'or de la pub poster

L'Âge d'or de la pub

6.5(6)2023—1

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

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Status
Released
Budget
—
Box office
—
Language
French
  • france
  • 1970s
  • interview
  • nostalgia
  • archive footage
  • social documentary
  • advertising jingle
  • 1980s
  • 1990s
  • communication
  • advertisement
  • 2000s

Top billed cast

Behind the camera

Produced in

France

Videos

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Release dates

  • FranceFR

    • TVà 21h10 sur France•32 Jun 2023
    • TV(2ème diffusion dans le cadre de l'hommage de France Télévisions au publicitaire, auteur, écrivain, animateur et producteur de cinéma et de télévision Thierry Ardisson [06/01/1949 - 14/07/2025]) à 00h25 sur France•216 Jul 2025

Frequently asked questions

L'Âge d'or de la pub was released on 2 June 2023.

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