Philippe Castelli

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

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Victim of manipulation, Cop Choucas is wanted for two murders and searched for by every cop in town.

After the failure of his recent criminal exploits, international con artist Alexandre Dupré sets off for Venice to try to dupe some Japanese business men into buying a fake copy of a stolen Caneletto. On the aeroplane, a stranger asks him to look after his briefcase until after they have landed. Alexandre agrees, but the stranger is shot dead soon after and Alexandre himself becomes the target of enemy agents who are keen to recover the briefcase...

Jacques Darnay has served 8 years for robbing a jeweller. Now he is out of prison and looking for his loot worth 6 million francs.

A young journalist comes from Nice to Paris to meet with the famous judge, Simon, hoping he will help her understand a case. She does not know that, according to the will of fate, in the office of judge was fugitive criminal. The couple hit the road.

Lewis plays a Las Vegas policeman visiting his ex-wife in France, only to be caught up in the shenanigans of a group of art thieves. His ex-wife has remarried and her husband is undercover among the art thieves, carrying out an assignment given him by his superiors in the police force. Inevitably, the current husband and the ex-husband are bound to clash.

Aldo and Marco are twins. Marco, a parish priest, has always been his mother's pride and joy, whereas Aldo has a history of repeated prison stints. A womanizer and high-rolling gambler constantly in need of cash, he frequently finds himself embroiled in wild, shady schemes—most of which go awry. Wanted by the police, he flees to Tunisia, posing as his brother Marco and disguised as a priest. There, he reconnects with his childhood friend Prosper, dragging him into a life of reckless escapades, chasing after a million-dollar fortune and pretty women alike.

Naive villagers find themselves duped by a pair of con artists who sweep into town proclaiming themselves "Holy Father" and "Holy Mother." Soon the pair of cons are making out like the bandits that they are, as the villagers hand over their money and their lands.

The film follows the adventures of Baron Munchausen, who is prompted to travel to the moon by his cousin Sirius, an astrologer convinced that it is inhabited by an ancient race called the Selenites. The Selentites incidentally possess the secret of immortality. The Baron takes up his cousin's offer and travels to the moon using a tall masted ship pulled by three hot air balloons and he is aided by his super-ability friends (who are from the prequel to this film, The Fabulous Adventures of the Legendary Baron Munchausen). When they reach the moon, they are initially placed in jeopardy as their craft lands in a crater and they fall into a subterranean sea inhabited by monsters...

Rémi Chauveau, ten years old, lives in a broken home. He first experiences an austere boarding school and then an authoritarian and abusive nanny. Teenager, he works as butcher in Paris. On Saturday, he made “silly little things” that sometimes lead to prison.

Clovis Blaireau is a private detective. It is charged by Nadège de Courtaboeuf wife knew wealthy industrialist Prosper de Courtaboeuf, to obtain evidence of the infidelity of her husband. Clovis managed to penetrate the intimacy of Prosper, and became his friend. Following diverse Clovis and Prosper adventures will find themselves in Tunisis pursued by a band of Mafioso and by members of the Front of breaking load of Couscous.

The unusual day of a young pharmacist's assistant, between Deauville and Cassis.

Camille Vigault, takes advantage of his vacation to visit a cousin winemaker in Roussillon. Quickly tired by work in the countryside, he prefers to buy an old abandoned Rolls Royce from his cousin.

A parody of the French Revolution, on Arabian Nights background. Bagdad Calif is in Paris in 1789, where he decides to visit the Executionner equipment exhibition.

On a beach in Nice, François meets the mysterious Peggy and falls in love with her. Following her to a villa, he meets Marc, a lawyer who has a strange relationship with the girl.

In 1930s Marseilles two small-time crooks decide to join forces when they meet while brawling over a woman. Starting with fixed horse races and boxing matches, they soon find themselves doing jobs for the local gangster bosses. When they decide to go into the business for themselves, their easy-going approach to crime starts to change.

In the middle of the night, deputy Philippe Dubaye wakes up his old friend Xavier Maréchal with disturbing news: he has just killed Serrano, a racketeer with extant political connections. Serrano kept proofs of Dubaye's involvement in corrupt dealings and was poised to use them against the deputy. Xavier readily agrees to cover up for his old pal Philippe, but he soon runs into difficulties. Nobody believes Dubaye's alibi. And everybody -- influential personalities, powerful businessmen, dubious go-betweens and the police -- wants to get hold of the documents that served to blackmail Dubaye; by all possible means...

Marseille. Heaps of flowers and funeral wreaths... "A man who no longer defends his colors is no longer a man."

When the local police inspector was found dead in a prostitute's house, police division commissioner Stan Borowitz is sent to investigate the situation. Posing as the prostitute's long-lost brother "Antonio Cerruti," he discovers a mare's nest of police corruption. In fact, in this comedy thriller the whole town is corrupt. If they were closely examined, Stan's methods for pursuing this investigation might embarrass the police. For instance, he drives into a criminal's house in a fancy, expensive race car. In another incident, he callously blows up a casino owned by Musard , one of the town's crime bosses. On that occasion, he first forces Musard to remove his clothes, and the poor criminal watches his casino explode from across the square while standing naked in a phone booth. Meanwhile, Stan seduces the lovely Edmonde.

The day he is released from jail, Serge is expected by four killers sent by Count Charles Varèse assigned to make him confess where he has hidden the jewels stolen during his last stickup. On the other hand the police inspector who arrested him offers him protection on condition he gives him the same piece of information. Serge refuses and is about to be tortured by Varèse's henchmen when Michel, a friendly hood, comes to his rescue. His friendship will result in... a heap of corpses! —Guy Bellinger

In 1930, Louis Martinet, a peaceful sexagenarian, no longer has a long life to live according to the words of his doctor, Leon Galipeau, who sees to take advantage of the very interesting situation of the "future deceased". This one indeed has a small house in Saint-Tropez. Galipeau sniffs the windfall. Following his advice, Martinet agrees to give it in life to the brother of the doctor, Emile, and then rushes back to a health of iron. Worse, he even survives the war. Galipeau, exhausted, decide to use the great means to get rid of the importunce who persists in thwarting their project ...

Bons baisers de Hong Kong (From Hong Kong with Love) is a 1975 French film directed by Yvan Chiffre. It is a parody of James Bond movies featuring Les Charlots with scenes shot in Hong Kong. Mickey Rooney featured in the film as well as Bernard Lee and Lois Maxwell, stars of the James Bond films who appeared as M and Moneypenny respectively.

Elizabeth and her daughter Cecile spend their holidays at a lakeside resort in the French mountains. Elizabeth falls in love with a strange Italian, Giovanni, while young Cecile is courted by an apprentice cook. It seems that mother and daughter are drifting apart from each other, but then their holidays are over.

A priest gets a little hot under the collar when the wife he thought was dead unexpectedly returns.

A discontented concert pianist causes all sorts of heartbreak with his egotistical and womanizing antics, and all the people in his life attempt to force him to grow up in this French comedy/drama.

The sleepy little village of Loubressac is well on its way to becoming a ghost town. To save the town, the local citizenry hatch a plan to attract tourists. To their horror, the plan misfires when a group of hippies are the first to move in. The hippies' free and unconventional ways quickly upset the staid lives of the locals. Then one of the locals is found murdered, and suspicion inevitably falls on the newcomers. Eventually, the locals and the hippies join forces to solve the mystery, and in the course of their adventures learn to respect each others' ways.

A French man invites two Sweden girls to spend time with him after his wife left for vacation.

1944. A young French soldier is involved, without really wanting it, into American operations for Liberation.

Gerard Casanova is the man all the rich and beautiful women call when they want their sexual urges satisfied.

One night in Paris all the clocks and watches of the whole world stopped except that of a small professor.

Julien is sent by his boss to Mauritius, where he meets Henri, a professional unemployed. One night of drinking, the two men relieve themselves at the foot of a sacred statue. Offended by this sacrilege, the gods punish them by taking away their reflection and making them levitate. While this situation seems unlivable to them at the beginning, the two men end up taking advantage of these disadvantages to solve their personal problems.

The crime squad follows a track that leads to a Morrocan drug and prostitution ring. They end up involved into an international school to form a mercenary army for non democratic governments.

After losing his job, an idealistic adman starts his own agency, putting himself in the crosshairs of his jaded ex-boss.

A pair of elderly men, friends for 40 years, find their relationship stressed when they set up housekeeping together in order to save money. Exploring similar ground to that covered in Neil Simon's play The Odd Couple, which spawned a movie and a television series, Ce Cher Victor explores the tragic and dramatic aspects of the story. The two friends, meek, sensitive Anselme (Bernard Blier) and blustering Victor (Jacques Dufilho) are swiftly driven apart by circumstances.

In the second episode of the trilogy Fantômas kidnaps distinguished scientist professor Marchand with the aim to develop a super weapon that will enable him to menace the world. Fantômas is also planning to abduct a second scientist, professor Lefebvre.

A German intelligence officer investigates a prostitute's killing in Warsaw during World War II. He lands on three major Nazi generals as suspects, two of whom are also involved in a plot to kill Adolf Hitler.

Paris, France, during the First World War. While thousands of soldiers die every day on the battlefields, Henri Landru, a seemingly respectable furniture dealer, married and father of four children, relentlessly feeds his own sinister factory of death.

One-time gangster Antoine is enjoying retirement on the coast, now managing a boating club. He receives a visit from a former accomplice who asks for a loan. The money will be repaid by a crook who is now in hiding; Antoine intends to recover his money.

In the 18th century, Louis de Bourguignon is working with the Malichot's gang, but their ways are too 'unethical' for him. He creates his own band, acting under the name of Cartouche, making audacious robberies of the rich people, and even distributing the takings with the poor. Thus, cartouche attracts the people's sympathies, Venus's love, and hate from the Police and Malichot... Cartouche can escape all the traps they set at him - except the entrapments of love. Eventually, he will be saved by a woman, at her own cost.

A cold-war spy parody. After the death of an armaments manufacturer, an international group of spies is drawn into a high-stakes battle of wits to obtain the valuable military patents which have been inherited by the lovely widow.

The film consists of three novels. The film begins with the fact that the Bernard Blier hero removes a lantern from the entrance to a brothel. The second part is about how the lantern and jewelery were stolen from a young baroness. And in the third part the hero of Louis de Funes hangs a lantern at the entrance to his house.

The film consists of three novels. The film begins with the fact that the Bernard Blier hero removes a lantern from the entrance to a brothel. The second part is about how the lantern and jewelery were stolen from a young baroness. And in the third part the hero of Louis de Funes hangs a lantern at the entrance to his house.

Edouard and Félix work in a real estate agency. One day, they are threatened with dismissal if they don't manage to sell a very isolated house to an elderly, silver and somewhat unusual Englishwoman. In the house, they discover a corpse. The visit is spent dragging the corpse from room to room, cupboard to chest, so as not to frighten the otherwise impressed buyer. But the corpse disappears. He has to be found before the deed can be signed. The two salesmen become detectives, tracking down the dead man's many female acquaintances. All the seducer's conquests are sifted through, to find the one who left her jewels at the scene of the crime.

An aging gangster, Fernand Naudin is hoping for a quiet retirement when he suddenly inherits a fortune from an old friend, a former gangster supremo known as the Mexican. If he is ambivalent about his new found wealth, Fernand is positively nonplussed to discover that he has also inherited his benefactor’s daughter, Patricia. Unfortunately, not only does Fernand have to put up with the thoroughly modern Patricia and her nauseating boyfriend, but he also had to contend with the Mexican’s trigger-happy former employees, who are determined to make a claim.

Marcel and Francis are busy people. Marcel owns a café and spend all his nights running from meetings to meetings with members from the high society... at least, that's what he say to his barman! Francis leaves his home, loving wife and adorable daughter, frequently to attend meetings and demonstration with customers. His boss trusts him so much that his agenda is always full... at least, that's what he say to his wife! In fact, Marcel and Francis' incomes come from their night job: thieves! Here at least, they are professional. Troubles arise when, during one robbery, they encounter a young, high-pitched voice, candid girl who takes the decision to become their associate in crime... for the fun!

Paul Martin is the subservient brown-nosing youngster who needs quick advancement up the hierarchy to pay for the modern lifestyle he is buying on credit. Seeing that marrying his immediate superior's daughter will not get him the results he wants, he begins plotting the demise of the head of the company. The company itself specializes in holiday travel and unscrupulously brutalizes its customers for maximum profit, spending more thought on publicity gimmicks than customer service...

Pétepan learns that his money has been lost by Robinhoude brothers.He asks his assistants to withdraw his amount from the bank.

The story follows the son of a millionaire from the 1920s to the 1960s. After losing his fortune in the stock-exchange crash, he teams up with an equestrienne and becomes a circus clown.

An upper-class corporal is captured by the Germans during their 1940 invasion of France. Assisted and accompanied by characters as diverse as a morose dairy farmer, a waiter, a myopic intellectual, a working-class Parisian, and a German dental assistant, the corporal tries to escape from prison camps, sometimes making it a few yards, sometimes reaching the border.

Newly arrived in Paris, Galia lives in a small apartment near Notre-Dame cathedral. One evening, whilst walking along the banks of the River Seine, she saves a young woman from drowning. The woman, Nicole, tells Galia that she intended to drown herself, having left a suicide note for her husband, Greg. Having settled Nicole in her apartment, Galia sets out to recover the suicide note, but waits so that she can observe Greg’s reaction. When Greg appears unmoved by the note, Galia decides to wait for him at the art gallery where he works...

Four Parisian women navigate the world of romance and daily life looking to fulfill their dreams.

Arsène Baudu and Hyacinthe, a pair of small-time crooks, fall prey to Alexandre Larsan-Bellac, who involves them (against their will) in high-profile swindling, but their success is quite limited. For starters they are deceived by Mrs. Paterson, a charming widow. Later on, Ribeiro, a Portuguese contractor and former victim of the two crooks, traces them and forces them to work on one of his building sites for damages. Just then, Larsan-Bellac resurfaces with plans to lure Ribeiro once again. —Guy Bellinger

A dedicated layabout (Jean-Pierre Cassel) bounces from relationship to relationship, moving on only when the prospect of employment presents itself.

Sickened to see his students always sleeping in class, a teacher with a colleague and an anarchist start a war against the television. They climbed on Paris roofs to coat the T.V. antennas with a special product cutting the signal reception.

In 1812, Napoleon I set off for the Russian Campaign and planned to spend a night in Châlons-sur-Marne. However, as the police were aware of a planned assassination attempt, the place of accommodation was changed at the last minute, and the house of Doctor Mathieu was requisitioned. But Doctor Mathieu was an opponent of the Emperor who had allied himself with the instigators of the attack. They decided to plant their bomb in the doctor's home, leaving his family in danger.

A writer discovers a link between a vegetarian restaurant and a series of mysterious deaths.

Myra, daughter of the circus king, has been kidnapped in South America. Or so her father believes. In reality, Miss Shumway has escaped into the Indian jungle in the company of a conjurer. Millan, a mischievous and adventurous journalist, tracks down the young woman in the Indian sector of Tamazunchale. They get to know each other and Myra tells the young man what drove her to flee her father. But she's run out of money and expects her adventure to come to an end soon. Then she meets a man named Doc, who suggests she contact an old Indian sorcerer.

A playwright has to murder if he does not want to be murdered.

When Françoise introduced her fiancé to her parents, she had no idea that, during this family weekend, drama would enter this sumptuous estate, set up by her father for his second wife, the troubling Irène; so troubling, in fact, that she immediately set about conquering her daughter-in-law's fiancé... This doesn't faze her husband, Paul Brémont, the famous builder of Télébremont television sets, who is busy with his business and, above all, with the charms of his secretary. But it does seem to worry the house gardener, who is more than a little attached to his seductive boss (which makes Rose, the cook, sick with jealousy).