Joe Sedelmaier

As one of his generation's quintessential Mad Men, television commercial director Joe Sedelmaier's work was iconic, dynamic, and instantly recognizable--some twenty to thirty years later, people are still wondering 'Where's the beef?” He turned the advertising world on its brain-damaged head by casting offbeat non-actors in still-unforgettable spots. His brilliant, frequently hysterical commercials for Wendy's, Alaska Airlines, Federal Express and others were snappy slices of cultural quirk that tapped into the Cold War-fearing, corporate workaholic zeitgeist of the '70s and '80s with a sense of humor that cracked billions of smiles, sold billions of burgers, and sped up the default rhythm of time-based media.

A fantasy-parable by Joe Sedelmaier on the general absurdities of life, as depicted by two executives-turned-sportsmen, whose prey is a runaway car in the woods. Their trophy symbolizes the life which they think they have escaped.

By presenting the life and times of Raymond E. Bowles, one of our nation's greatest visionaries, this short seeks to finally set right a grave injustice.