

Point of View: A Retrospective of Joe Sedelmaier
More storyteller than ad man
As one of his generation's quintessential Mad Men, television commercial director Joe Sedelmaier's work was iconic, dynamic, and instantly recognizable--some twenty to thirty years later, people are still wondering 'Where's the beef?” He turned the advertising world on its brain-damaged head by casting offbeat non-actors in still-unforgettable spots. His brilliant, frequently hysterical commercials for Wendy's, Alaska Airlines, Federal Express and others were snappy slices of cultural quirk that tapped into the Cold War-fearing, corporate workaholic zeitgeist of the '70s and '80s with a sense of humor that cracked billions of smiles, sold billions of burgers, and sped up the default rhythm of time-based media.
- Status
- Released
- Budget
- —
- Box office
- —
- Language
- English
- chicago, illinois
- interview
- tv commercial
- retrospective
- archive footage
- 1980s
- advertising campaign
- ad agency
- short film
- documentary short
- archival film
Top billed cast
Behind the camera
Director
Gallery

Videos
Release dates
United StatesUS
- PremiereLos Angeles, California25 Mar 2009
- Theatrical (limited)Gene Siskel Film Center; Chicago, Illinois23 Oct 2009
Frequently asked questions
Point of View: A Retrospective of Joe Sedelmaier was released on 23 October 2009.
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