Point of View: A Retrospective of Joe Sedelmaier poster

Point of View: A Retrospective of Joe Sedelmaier

More storyteller than ad man

0.0(0)200942m1

As one of his generation's quintessential Mad Men, television commercial director Joe Sedelmaier's work was iconic, dynamic, and instantly recognizable--some twenty to thirty years later, people are still wondering 'Where's the beef?” He turned the advertising world on its brain-damaged head by casting offbeat non-actors in still-unforgettable spots. His brilliant, frequently hysterical commercials for Wendy's, Alaska Airlines, Federal Express and others were snappy slices of cultural quirk that tapped into the Cold War-fearing, corporate workaholic zeitgeist of the '70s and '80s with a sense of humor that cracked billions of smiles, sold billions of burgers, and sped up the default rhythm of time-based media.

Share WhatsApp Telegram
Status
Released
Budget
—
Box office
—
Language
English
  • chicago, illinois
  • interview
  • tv commercial
  • retrospective
  • archive footage
  • 1980s
  • advertising campaign
  • ad agency
  • short film
  • documentary short
  • archival film

Top billed cast

Behind the camera

Gallery

Still from Point of View: A Retrospective of Joe Sedelmaier

Videos

Release dates

  • United StatesUS

    • PremiereLos Angeles, California25 Mar 2009
    • Theatrical (limited)Gene Siskel Film Center; Chicago, Illinois23 Oct 2009

Frequently asked questions

Point of View: A Retrospective of Joe Sedelmaier was released on 23 October 2009.

Member reviews

Sign in to rate and review. Browsing stays free and open.

Sign in

Member comments

0

Sign in to post a comment. Browsing stays free and open.

Sign in

More like this