

The Secret of Selling the Negro
Why Let a Lot of Old -Fashioned Ideas Hurt Profits!
6.0(1)195421m1
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
TMDB
6.0/10
1 votes
- Status
- Released
- Budget
- —
- Box office
- —
- Language
- English
- corporate
- advertising
- african american
Top billed cast
Gallery

Release dates
United StatesUS
- Premiere4 Jul 1954
Frequently asked questions
- When was The Secret of Selling the Negro released?
- The Secret of Selling the Negro was released on 4 July 1954.
- Where can I watch The Secret of Selling the Negro online?
- No verified streaming availability is listed for The Secret of Selling the Negro right now. Check back soon.
- Is there a Hindi trailer for The Secret of Selling the Negro?
- No verified Hindi trailer for The Secret of Selling the Negro is available yet. Only the original-language trailer is listed.
- What is the rating of The Secret of Selling the Negro?
- The Secret of Selling the Negro holds a 6.0/10 audience score from 1 votes.
- Who directed The Secret of Selling the Negro?
- The Secret of Selling the Negro (1954) was directed by Wayne A Langston.
- How long is The Secret of Selling the Negro?
- The Secret of Selling the Negro runs for 21m.













