The Secret of Selling the Negro poster

The Secret of Selling the Negro

Why Let a Lot of Old -Fashioned Ideas Hurt Profits!

6.0(1)195421m1

Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”

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Status
Released
Budget
—
Box office
—
Language
English
  • corporate
  • advertising
  • african american

Top billed cast

Behind the camera

Produced in

United States of America

Gallery

Still from The Secret of Selling the Negro

Videos

Release dates

  • United StatesUS

    • Premiere4 Jul 1954

Frequently asked questions

The Secret of Selling the Negro was released on 4 July 1954.

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