

The Secret of Selling the Negro
Why Let a Lot of Old -Fashioned Ideas Hurt Profits!
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
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- Status
- Released
- Budget
- —
- Box office
- —
- Language
- English
- corporate
- advertising
- african american
Top billed cast
Behind the camera
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Release dates
United StatesUS
- Premiere4 Jul 1954
Frequently asked questions
The Secret of Selling the Negro was released on 4 July 1954.
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