It Must Be Love poster

It Must Be Love

10.0(1)19261h 10m1

Fernie Schmidt (Colleen Moore) lives with her parents in the rear of their delicatessen. The smells of the business - cheeses, sausages, garlic and pickled herrings - repulses Fernie, who dreams of leaving this environment and moving into a life that's more rarified. Her father, Pop Schmidt (Jean Hersholt) has plans for his daughter to marry Peter Halitovsky (Arthur Stone), a sausage salesman, but Fernie is repulsed by the idea. At a dance, Fernie meets Jack Dugan (Malcolm McGregor), who tells her that he is in stocks, a paper-counter, and she falls for him. Because of her rejection of her father's chosen candidate for matrimony, Pop puts Fernie out of the house.

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Status
Released
Budget
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Box office
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Language
No Language
  • lost film

Top billed cast

Behind the camera

Writers

Rob Wagner

Produced in

United States of America

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Still from It Must Be Love

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Release dates

  • United StatesUS

    • Theatrical22 Aug 1926

Frequently asked questions

It Must Be Love was released on 22 August 1926.

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