Big Bucks Big Pharma - Marketing Disease and Pushing Drugs poster

Big Bucks Big Pharma - Marketing Disease and Pushing Drugs

5.2(2)20061h 23m1

Big Bucks, Big Pharma pulls back the curtain on the multi-billion dollar pharmaceutical industry to expose the insidious ways that illness is used, manipulated, and in some instances created, for capital gain. Focusing on the industry's marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors. Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment. Ultimately, Big Bucks, Big Pharma challenges us to ask important questions about the consequences of relying on a for-profit industry for our health and well-being.

Share WhatsApp Telegram
  • TMDB

    5.2/10

    2 votes

Status
Released
Budget
—
Box office
—
Language
English

Top billed cast

Behind the camera

Gallery

Still from Big Bucks Big Pharma - Marketing Disease and Pushing DrugsStill from Big Bucks Big Pharma - Marketing Disease and Pushing Drugs

Videos

No extra videos are listed for this title yet.

Release dates

  • United StatesUS

    • Theatrical1 Jan 2006

Frequently asked questions

Big Bucks Big Pharma - Marketing Disease and Pushing Drugs was released on 1 January 2006.

Member reviews

Sign in to rate and review. Browsing stays free and open.

Sign in

Member comments

0

Sign in to post a comment. Browsing stays free and open.

Sign in

More like this