This Is Not an Advertisement poster

This Is Not an Advertisement

0.0(0)19855m0

In a project sponsored by the Public Art Fund, Muntadas installed the fifty-second message This is not an Advertisement on the electronic Spectacolor lightboard that then dominated New York's Times Square. Every twenty minutes, between commercial advertisements, the sign broadcast the text: "This is not an advertisement... subliminal... speed... fragmentation," alluding to the surrounding media environment of marketing and billboards. With each successive signal, the message became more distorted and abstract, until it was rendered virtually illegible.

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Status
Released
Budget
—
Box office
—
Language
EN

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Release dates

  • United StatesUS

    • Theatrical1 Jan 1985

Frequently asked questions

This Is Not an Advertisement was released on 1 January 1985.

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