Season 1

2011-05-09

Evan Davis uncovers the scarcely believable stories of how some of the world's most successful businesses have made monumental mistakes.

2011-05-16

With British business leaders, Evan Davis reveals how marketing and publicity plans can turn from clever ideas into commercial catastrophes.

2011-05-19

With top business leaders including Sir Martin Sorrell and Sir Gerry Robinson, Evan Davis analyses deals that spelled disaster and projects that backfired.