Season 1

2010-10-01

Part-time office temp Todd Margaret is unexpectedly chosen to lead the U.K. launch of Thunder Muscle, a new North Korean energy drink of suspicious contents. Despite the help of his new acquaintances, Dave and Alice, Todd struggles to make inroads.

2010-10-08

Todd's new boss, Brent Wilts, turns up the heat to sell Thunder Muscle, so Todd hatches a plan to crack the British retail market. However, he leaves the practical execution to Dave because Todd has scored what he thinks is a first date with Alice.

2010-10-15

Todd decides to launch Thunder Muscle with an advertisement featuring a celebrity endorsement - Dave sets up the meeting. Meanwhile Todd's "relationship" with Alice goes to the next level: dinner at her flat.

2010-10-22

Wilts arrives in London demanding all of the money from Thunder Muscle sales. Todd oversees the filming of his commercial and it seems he finally makes a breakthrough but...no.

2010-10-29

With Wilts now maniacally demanding results, Todd finally takes initiative with a publicity stunt guaranteed to get Britain buzzing about Thunder Muscle. Meanwhile, Todd's former boss, Doug, is embarking on an investigation into Wilts' past.

2010-11-05

Todd's world is falling apart, so he makes a final desperate bid for Alice's affections with even more spectacular lies. The various calamities Todd has embroiled himself in are starting to come to a head.