Season 16

2022-01-06 · 60m

This year's 16 candidates set sail from Portsmouth, their first task being to come up with marketing campaigns for a new cruise liner.

2022-01-13 · 60m

The teams must design an electric toothbrush aimed at children aged between six and eight, as well as an accompanying app that encourages them to brush their teeth.

2022-01-20 · 60m

The candidates' next task is creating and branding a new non-alcoholic drink and hosting a launch event where they will be pitching and selling to leading retailers.

2022-01-27 · 60m

The candidates enter the choppy waters of the fish business, sourcing a catch of the day and creating a fish dish to sell to the public.

2022-02-03 · 60m

The teams' next task is to create their own computer game and pitch their concept to a panel of hugely successful games investors.

2022-02-10 · 60m

In a tourist hot-spot in north Wales, the candidates run their own highland railway, quarry tour and zip line.

2022-02-17 · 60m

The candidates gear up to design, brand and pitch their own electric driverless vehicle.

2022-02-24 · 60m

The remaining candidates lay on a racing-themed corporate away day at Silverstone, including a tour, a racing experience and food and drink.

2022-03-03 · 60m

The teams are set one of their most intense challenges yet: to sell live to the nation on one of the country’s leading TV shopping channels.

2022-03-10 · 60m

Lord Sugar summons the remaining candidates to KidZania in west London, where he reveals that their next task is to create and brand a new baby food.

2022-03-15 · 60m

With just two more tasks remaining, the remaining aspiring entrepreneurs go under the microscope, revealing the real people behind the businesswear.

2022-03-17 · 60m

The remaining candidates face the scrutiny of Lord Sugar’s most trusted advisors, who are primed to pick apart their business plans. Only two can proceed to the final.

2022-03-21 · 60m

Lord Sugar looks back on the candidates who fell before the final hurdle and the tasks that took them to the brink.

2022-03-24 · 60m

The two finalists each have three days to launch a new company. They must create branding for their business, produce a digital billboard and a television advert, then pitch it to Lord Sugar.