Big Vape: The Rise and Fall of Juul
Big Vape: The Rise and Fall of Juul
Limited Series
20234 episodes
Episodes
E1The Spark
7.02023-10-11 · 46m
Two Stanford graduates set out to disrupt the tobacco industry by creating a sleek new product for adult smokers but run into a series of struggles.
E2First Impressions
6.52023-10-11 · 44m
Upon launch, Juul rolls out an edgy campaign targeting youth culture until the popular ads come under criticism and spur new regulations from the FDA.
E3Where's My Juul?
7.02023-10-11 · 52m
Viral social media videos and word-of-mouth send Juul and its flavor pods flying off shelves — and into the hands of kids, causing nationwide outrage.
E4Overnight Billionaires
7.02023-10-11 · 48m
A landmark deal makes billionaires of Juul's founders but leaves other employees torn. A health crisis linked to vaping jeopardizes the company's future.