Dave MacFarlane

On the 16th August 2020, Dan Lawson completed the Land's End to John O'Groats run in 9 days 21 hours 14 minutes and 2 seconds, beating the previous peer acknowledged and authenticated record by Richard Brown which had stood for 25 years. How far would you push for your goals?

In June 2019, inov-8 ambassador Paul Tierney set out on an epic adventure to summit all 214 Alfred Wainwright Lake District peaks in one go. His goal was to try and beat the record time of 6 days 13 hours and 1 minute, set five years earlier by fellow fell runner Steve Birkinshaw. Needing to cover a distance of approximately 318 miles and ascend the equivalent height of four times Mount Everest, Paul knew this was his biggest challenge to date and enlisted the help of friends and family. Battling sleep deprivation and everything the Lake District weather could throw at him, what transpired was a story that gripped not only the fell-running and ultra-running communities but also the wider sporting world.

Robbie Britton and Dan Lawson attempt a Fastest Known Time (FKT) on the 650km Jordan Trail, experiencing its wild landscapes and historic sites.

On the 16th August 2020, Dan Lawson completed the Land's End to John O'Groats run in 9 days 21 hours 14 minutes and 2 seconds, beating the previous peer acknowledged and authenticated record by Richard Brown which had stood for 25 years. How far would you push for your goals?

In June 2019, inov-8 ambassador Paul Tierney set out on an epic adventure to summit all 214 Alfred Wainwright Lake District peaks in one go. His goal was to try and beat the record time of 6 days 13 hours and 1 minute, set five years earlier by fellow fell runner Steve Birkinshaw. Needing to cover a distance of approximately 318 miles and ascend the equivalent height of four times Mount Everest, Paul knew this was his biggest challenge to date and enlisted the help of friends and family. Battling sleep deprivation and everything the Lake District weather could throw at him, what transpired was a story that gripped not only the fell-running and ultra-running communities but also the wider sporting world.

Robbie Britton and Dan Lawson attempt a Fastest Known Time (FKT) on the 650km Jordan Trail, experiencing its wild landscapes and historic sites.