Joe Toby

The Little Town That Could explores the story of how the tiny town of Goodwood, Ontario became the backdrop for Schitt’s Creek, one of the most beloved TV shows in Canadian television history. Through interviews with residents, shop owners, and members of the production team, this short documentary captures how Goodwood has balanced the excitement and disruption of sudden fame. From tourists crowding the “Rose Apothecary” to businesses navigating unexpected attention, it’s a story of what is gained - and quietly lost - when a peaceful community becomes a stage for pop culture and nostalgia.