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At Sturnley’s Supamart, a faded family grocery store, awkward checkout clerk Nora dreams of singing the store jingle. But when a customer mistakes small talk for life-changing wisdom, Nora is thrust into the spotlight as the store’s new mascot. Overnight, she is elevated from trainee to the face of the Sturnley empire, caught between her power-hungry father, her jealous brother, and the zealous locals. As Nora’s influence spirals into absurdity, she must decide whether to stick to the script or use her own voice.