Hamza Tahri

Touda is a Sheikha, a traditional Moroccan singer. Performing in the bars of her provincial town under the gaze of men, she plans to leave for the lights of Casablanca in search of recognition and to ensure a better future for her deaf-mute son.

The film follows Ali and Halima, a young married couple who struggle with infertility. Halima becomes increasingly immersed in social media and eventually starts a YouTube channel sharing their daily life and personal problems. Their content becomes popular and profitable, but exposing their private life for views and followers ultimately causes serious problems in their marriage.