Shawn Raboutou

On September 20, 2023, Jakob Schubert was able to climb “B.I.G.” (formerly known as “Project Big”) in Flatanger, Norway—one of the most demanding sport climbing routes in the world. Originally bolted by Adam Ondra, the route remained a project for over a decade. After working on it together in 2022, Jakob returned the following year with a new idea: attempting the climb while livestreaming my tries. “B.I.G. – A World First” documents this journey—capturing not only the ascent itself, but also the mental side of pushing Jakob’s limits on a route that once felt impossible.

The film documents a shift from bouldering to high-stakes alpinism, showcasing a "curveball" trip to the Alaska Range.

In March 2024, a team of nine The North Face athletes from around the globe gathered in Bariloche, Argentina to explore the climbing, community and culture. There, they bolted lines, scrambled up spires and sought opportunities to learn from each other—and the walls of Valle Encantado.