Tam Sackman

A lonely woman, Ana, becomes addicted to an AI-driven mobile app that monetizes word-of-mouth recommendations. She meets and bonds with a fellow leader boarder, Jess, over their natural talent for slyly promoting sponsored products. When Ana starts to question the ethics of her new obsession, she descends into a disorienting reality where the lines between authentic conversation and paid marketing start to blur.

Through forty interconnected vignettes, Human Theories is a comedic kaleidoscope exploring how people try, and often fail, to connect with one another in this weird world. Filmed over a year on location in New York City with a diverse ensemble cast of over 50 actors and non-actors, the film is an experimental love letter to the awkward struggle of modern city living.