Frank Nicely

Rancher Algy discovers oil on his property and outsmarts a land shark named Todd who tries to buy the land back at a lower price after learning of the discovery. Todd's secretary informs Sally, who warns Algy, but he reveals he already knew about the oil and had planned the whole scenario. This not only wins him the land but also Sally's affections, as Todd loses both.

Following a cattle roundup, rancher Burton provides a holiday for his cowboys. During the celebrations, they entertain Margaret with daring feats of horsemanship for "local color" for her story. A love triangle unfolds during the festivities. May, the rancher's daughter, grows jealous of the attention Charles gives Margaret. In a moment of anger, May agrees to elope with Jack. The subsequent publication of Margaret's book, helps the couple on the ranch understand their own love story.