Sol Colombo

The most transcendent and controversial event since the invention of the seventh art: the disappearance of photographic film. What for many people seems to be simply the result of technological evolution, brings with it paradoxes and contradictions that endanger photographic film heritage and accelerate its deterioration.

In a world where technological progress is conceived as an arrow pointing forward, why do some people insist on continuing to work with equipment others refer to as obsolete? Analog Thinking answers that question by documenting the meticulous work of those who choose that path. The screen becomes filled with wonderful objects—optical toys, cameras, projectors, film stock cans, moviolas… And the testimonies from those creators invite us to discover a universe that has a lot to do with both craftsmanship and the collective experience—an instance of thinking with your hands that is only possible with curiosity and patience. And among the words, practices and artifacts, Analog Thinking also saves a place for the images that are born from all of that. And it reminds us that, even in this digital age, they still have a lot to teach us about waiting and making mistakes, surprise and beauty.