Graeme Mathieson

In early 1960s Toronto, a white, Anglo-centric city, an underground music scene emerged from the Jamaican diaspora, led by newcomers like Jackie Mittoo, Wayne McGhie, and a young Jay Douglas. Battling racism and indifference, they left a lasting but underrecognized mark on Canadian music and culture. Nearly 60 years later, Jay Douglas still champions Jamaican music and is finally receiving long-overdue recognition. Play It Loud is a feature documentary that tells the little-known story of how Jamaican music became a vital, unlikely part of Canadian culture. It traces a cultural migration that made Canada a global hub for Jamaican music - celebrated abroad but overlooked at home. Told through the life and music of beloved singer Jay Douglas, born Clive Pinnock in rural Jamaica, the film follows his journey from teen performer to enduring icon.

Roy Panton and Yvonne Harrison made history as one of the first Jamaican ska duos. Decades after going their separate ways, the pair rekindle their magic—this time, 3,000 kilometres north, in Scarborough, Ontario.

After an unsuccessful attempt at establishing himself in the early 1970s music scene, Jamaican-born reggae legend Stranger Cole opens a record store, the first Caribbean business in Toronto's Kensington Market.

In early 1960s Toronto, a white, Anglo-centric city, an underground music scene emerged from the Jamaican diaspora, led by newcomers like Jackie Mittoo, Wayne McGhie, and a young Jay Douglas. Battling racism and indifference, they left a lasting but underrecognized mark on Canadian music and culture. Nearly 60 years later, Jay Douglas still champions Jamaican music and is finally receiving long-overdue recognition. Play It Loud is a feature documentary that tells the little-known story of how Jamaican music became a vital, unlikely part of Canadian culture. It traces a cultural migration that made Canada a global hub for Jamaican music - celebrated abroad but overlooked at home. Told through the life and music of beloved singer Jay Douglas, born Clive Pinnock in rural Jamaica, the film follows his journey from teen performer to enduring icon.

In early 1960s Toronto, a white, Anglo-centric city, an underground music scene emerged from the Jamaican diaspora, led by newcomers like Jackie Mittoo, Wayne McGhie, and a young Jay Douglas. Battling racism and indifference, they left a lasting but underrecognized mark on Canadian music and culture. Nearly 60 years later, Jay Douglas still champions Jamaican music and is finally receiving long-overdue recognition. Play It Loud is a feature documentary that tells the little-known story of how Jamaican music became a vital, unlikely part of Canadian culture. It traces a cultural migration that made Canada a global hub for Jamaican music - celebrated abroad but overlooked at home. Told through the life and music of beloved singer Jay Douglas, born Clive Pinnock in rural Jamaica, the film follows his journey from teen performer to enduring icon.

Roy Panton and Yvonne Harrison made history as one of the first Jamaican ska duos. Decades after going their separate ways, the pair rekindle their magic—this time, 3,000 kilometres north, in Scarborough, Ontario.

Roy Panton and Yvonne Harrison made history as one of the first Jamaican ska duos. Decades after going their separate ways, the pair rekindle their magic—this time, 3,000 kilometres north, in Scarborough, Ontario.

After an unsuccessful attempt at establishing himself in the early 1970s music scene, Jamaican-born reggae legend Stranger Cole opens a record store, the first Caribbean business in Toronto's Kensington Market.

After an unsuccessful attempt at establishing himself in the early 1970s music scene, Jamaican-born reggae legend Stranger Cole opens a record store, the first Caribbean business in Toronto's Kensington Market.