Acting
Edna Swart
Born
1990-01-09 (36)
Place of birth
Pretoria, South Africa
Known for
Acting
Credits
5 titles
Edna Swart is a prominent New Zealand business owner, e-commerce strategist, and reality television personality. After completing a business and finance degree at Massey University and working in corporate banking for eight years, she transitioned into entrepreneurship to launch her premium skincare, beauty, and lifestyle brand, ed&i body. She shot to national fame co-starring in three seasons of the TVNZ reality series BossBabes alongside Iyia Liu, and cemented her celebrity status as a fierce competitor on Celebrity Treasure Island. Today, she continues to scale her cosmetics empire while offering e-commerce business mentorship.
Known for
5.3The lives and loves of the residents of Ferndale.
Shortland Street
1992
7.5New Zealand's best and brightest comedians showcase their current affairs prowess unpacking the hot topics of the week: politics, sports, pop culture news and international affairs to test just who’s been paying attention…
Have You Been Paying Attention?
2019
NRVince, a charming Breakfast TV host, endures a grave trouser malfunction at the children's cancer ward on live TV, and must navigate the aftermath to save his reputation.
Vince
2025
Every girl knows that the best chats happen in the bathroom on a night out! Join chronic oversharer Liv McKenzie and celebrity guests in front of the mirror, as they dish the dirt on some outrageously shocking anonymous confessions.
Cubicle Confessions
2023
NRIyia Liu and Edna Swart are two boss babes. They own their own businesses and are using social media as their marketing tool, a new movement that is ever present in 2019. The brand-new local series BossBabes follows their day-to-day lives - both in work and in play - going behind the social posts to discover what it takes to be Instafamous. Iyia famously created Waist Trainer and worked with Kylie Jenner to promote it while Edna has her own swimwear and cosmetics line Ed&I. The duo originally met at a business event, with Iyia asking Edna to model for one of her businesses. They hit it off and have been inseparable ever since. Iyia and Edna are hard-working, hilarious and so much fun to watch!.
BossBabes
2019
Series credits
5.3The lives and loves of the residents of Ferndale.
Shortland Street
1992
7.5New Zealand's best and brightest comedians showcase their current affairs prowess unpacking the hot topics of the week: politics, sports, pop culture news and international affairs to test just who’s been paying attention…
Have You Been Paying Attention?
2019
NRVince, a charming Breakfast TV host, endures a grave trouser malfunction at the children's cancer ward on live TV, and must navigate the aftermath to save his reputation.
Vince
2025
Every girl knows that the best chats happen in the bathroom on a night out! Join chronic oversharer Liv McKenzie and celebrity guests in front of the mirror, as they dish the dirt on some outrageously shocking anonymous confessions.
Cubicle Confessions
2023
NRIyia Liu and Edna Swart are two boss babes. They own their own businesses and are using social media as their marketing tool, a new movement that is ever present in 2019. The brand-new local series BossBabes follows their day-to-day lives - both in work and in play - going behind the social posts to discover what it takes to be Instafamous. Iyia famously created Waist Trainer and worked with Kylie Jenner to promote it while Edna has her own swimwear and cosmetics line Ed&I. The duo originally met at a business event, with Iyia asking Edna to model for one of her businesses. They hit it off and have been inseparable ever since. Iyia and Edna are hard-working, hilarious and so much fun to watch!.
BossBabes
2019