Ali Hemeida

Salwa is the owner of a cassette production company that she inherited from her father. Saeed, a young, unknown singer who is looking for fame, has a singing band of young people in Marsa Matrouh to enliven social occasions and weddings in the evening. Salwa holds a competition for new voices and Saeed wins. She also releases a tape for him titled (Lolaki), which is a huge success for the company.

In this modern real-life drama, the intertwined lives of a group of regulars in a popular downtown café highlight the inner conflicts of their different personalities, and how they reflect the changes in the traditions and values of the Egyptian society.