Marthe Riche

King Pausole is known for his relaxed rule and having a different wife for every day of the year. Princess Aline, the king's favorite, leaves the kingdom with Giglio, a modern, adventurous pilot, disrupting the kingdom's orderly hedonism. The king abandons his daily duties to hunt for his daughter, bringing him into contact with a world outside his own pampered experience.

It is one thing to open a beauty salon (which Edwige and her young lover Gaston have just done) but it is another to keep it on its feet.To best promote their speciality, fountain-of-youth treatments, Edwige decides to apply to the letter the old slogan "It pays to advertise" by posing as... Gaston's mother, a sixty-year-old woman, miraculously grown younger.

An assistant pharmacist in the South of France , Blaise works for Mrs. Pinède, a well-endowed hot-blooded woman who has developed a crush on him, and her husband ... who hasn't! One day, Blaise meets Felloux, a rich man who is convalescing in Cassis. Felloux takes a liking to Blaise and decides to offer him a perfect day in Juan-les-Pins. Gambling in the casino, Blaise wins an astronomical sum. A new life seems to open to him but not for long. Indeed he loses all, but not before he has given a beautiful necklace to a young woman.

Good King Pausole selects a wife for every day in the year, but one protests when he spends her day searching for young Princess Aline who has eloped with Giglio, a visiting airman stranded in the kingdom. Giglio comes from a modern and different world and this gives Queen for a Day some ideas about how to make her title a lasting one.