George Gerbner

Exhaustive 13-part survey of the television medium from its hesitant beginnings in the 1920s to the multi-million dollar extravaganzas of today and the cable and satellite technologies of the future [relative to 1985]. Tackling the medium as a worldwide phenomenon, the series examines each of the principal areas of programming - news, drama, documentaries, and light entertainment - and the unique impact of "live" coverage.

For years, debates have raged among scholars, politicians, and concerned parents about the effects of media violence on viewers. Too often these debates have fallen into simplistic battles between those who claim that media images directly cause violence and those who argue that activists exaggerate the impact of media exposure. Based on interviews conducted with George Gerbner before his death in 2005, the film urges us to think about media effects in more nuanced ways. In contrast to behaviorist models that see media violence as causing real-world violence, and limited effects models that question the impact of media altogether, Gerbner encourages us to move outside the frame of this debate to consider how the repetitive stories media tell constitute a pervasive cultural environment - a landscape of ritualized, often violent images that have the power to cultivate how we see and understand the world.

Exhaustive 13-part survey of the television medium from its hesitant beginnings in the 1920s to the multi-million dollar extravaganzas of today and the cable and satellite technologies of the future [relative to 1985]. Tackling the medium as a worldwide phenomenon, the series examines each of the principal areas of programming - news, drama, documentaries, and light entertainment - and the unique impact of "live" coverage.