Victor Pozdnyakov

Set in the ground zero of gangster globalism and driven by a truly manic energy, Generation P is at once a comedy, a tragedy and a fantasy about the rise of a poet-turned-adman through Russia’s nascent advertising business during the Moscow roaring 1990s.

Alexander Ivanovich Kirpikov is very popular in his village: only he has a horse, and everyone has vegetable gardens that need to be cultivated. So the villagers are trying to "respect" Kirpikov. But one day, the hardened body of a folk craftsman fails. After another binge, Kirpikov got so sick that he decided to stop drinking out of fright...