Allen Mercado

Jingle Chordbook Magazine, first published in 1970, promptly taught a generation of Filipinos to play the guitar. Its story also explores how a small independent publication survived the weight of its time – the dark Martial Law years – and how it inspired the Filipino youth to think for themselves and wield the guitar like a weapon. The documentary “Jingle Lang Ang Pahina” tells the story of Jingle, its ragtag crew, and its loyal fans in a rambling, multi-layered narrative told in different voices and perspectives by the writers, artists, fans, collectors, musicians, freaks.