Young Soo-cho

Paris, France, 2001. Octave Parango, a young advertiser working at the Ross & Witchcraft advertising agency, lives a suicidal existence, ruled by cynicism, irresponsibility and debauchery. The obstacles he will encounter in developing a campaign for a new yogurt brand will force him to face the meaning of his work and the way he manages his relationship with those who orbit around his egotistic lifestyle.

Ariane is convinced that her boyfriend, Jean-Jacques, is having fantasies about another woman, Élisabeth. In an attempt to save their relationship, Ariane encourages Jean-Jacques to pursue Élisabeth, believing that this is the best way to free him from his own desires. Jean-Jacques presents himself at Élisabeth's house, not realising that she is the daughter of the French President.