Romain Collinet

Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.

Jérémie, 34, wakes up in an apartment he doesn't know, next to a woman he doesn't know. She is Adna, a stunning Swedish woman who is as funny as she is sweet. Is this the beginning of a fairy tale? Not quite, since Jérémie is about to get married—to Antoine.