Rick Telander

'One Man and His Shoes' tells the story of the phenomenon of Air Jordan sneakers showing their social, cultural and racial significance and how ground-breaking marketing strategies created a multi-billion-dollar business.

While Rodman is no doubt one of the greatest talents in NBA history, he is just as famous for his off-court exploits. 30 for 30 explores the reasons behind him becoming the character he is known as today.

Through never-been-seen-before footage and fascinating interviews with key members of the 1985 Chicago Bears -- Mike Ditka, Jim McMahon, Mike Singletary, and others -- you will hear the inside story of their historic season.

The story behind the making of the 1985 Chicago Bears' rap anthem and video that became a cultural phenomenon, redefined sports entertainment, and cemented the team's larger-than-life legacy.