John Lucero

Steve Rocco, the controversial godfather of street, led a cultural revolution during the early 1990s topping the corporate giants who controlled the skateboard industry and ushering in the most degenerate, savage, innovative & entertaining era in the history of skateboarding. For better or worse his legacy shaped skateboarding as we know it today like no other.

original \O*rig"i"nal\, n. [Cf. F. Original.] 1. Origin a. Not derived from something else; fresh and unusual; an original play, not an adaptation. "an original mind" 3. A person who is appallingly odd or curious; a character. an authentic work of art: bought an original, not a print. a truly original approach. "LIVE IT"

Tells the history of skateboard art and its evolution through the decades, as iconic and rebellious skateboarders and artists give firsthand experiences and stories about their art that challenged the establishment.

Then there was Duane. The Duane Peters life story video, "Who Cares?" presented by Red Kross Skateboards a division of Black Label. Stabbed, beaten, broken, and bloodied, Duane Peters has definately paid his dues. He's invented more tricks than he can remember and done things few will ever forget. To this day, his style is unapologetically OLD SCHOOL, and you can bet he doesn't give two O'Henrys what anyone thinks. When PUNK ROCK and Skateboarding met, true chaos emerged, and Skateboarding was never the same. Stabbed, beaten, broken and bloodied, Duane Peters has definitely paid his dues. He's invented more tricks than he can remember and done things few will ever forget. To this day, his style is unapologetically OLD SCHOOL, and you can bet he doesn't give two O'Henrys what anyone thinks. When Duane and PUNK ROCK skateboarding met, true chaos emerged. Skateboarding will never the same.

This VHS video features tons of rare footage of guys like Tony Hawk, Christian Hosoi, Rodney Mullen, Gator, Mark Gonzales, and many more of the late 1980's biggest stars.

The second full length feature by Black Label Skateboards

original \O*rig"i"nal\, n. [Cf. F. Original.] 1. Origin a. Not derived from something else; fresh and unusual; an original play, not an adaptation. "an original mind" 3. A person who is appallingly odd or curious; a character. an authentic work of art: bought an original, not a print. a truly original approach. "LIVE IT"

Then there was Duane. The Duane Peters life story video, "Who Cares?" presented by Red Kross Skateboards a division of Black Label. Stabbed, beaten, broken, and bloodied, Duane Peters has definately paid his dues. He's invented more tricks than he can remember and done things few will ever forget. To this day, his style is unapologetically OLD SCHOOL, and you can bet he doesn't give two O'Henrys what anyone thinks. When PUNK ROCK and Skateboarding met, true chaos emerged, and Skateboarding was never the same. Stabbed, beaten, broken and bloodied, Duane Peters has definitely paid his dues. He's invented more tricks than he can remember and done things few will ever forget. To this day, his style is unapologetically OLD SCHOOL, and you can bet he doesn't give two O'Henrys what anyone thinks. When Duane and PUNK ROCK skateboarding met, true chaos emerged. Skateboarding will never the same.

The second full length feature by Black Label Skateboards