Daniel Kottke

A exploration of the fanaticism that surrounds the Apple brand, featuring interviews with Mac evangelists and members of the Mac community.

When Steve Jobs died the world wept. But what accounted for the grief of millions of people who didn’t know him? This evocative film navigates Jobs' path from a small house in the suburbs, to zen temples in Japan, to the CEO's office of the world's richest company, exploring how Jobs’ life and work shaped our relationship with the computer. The Man in the Machine is a provocative and sometimes startling re-evaluation of the legacy of an icon.

Broadly considered a brand that inspires fervour and defines cool consumerism, Apple has become one of the biggest corporations in the world, fuelled by game-changing products that tap into modern desires. Its leader, Steve Jobs, was a long-haired college dropout with infinite ambition, and an inspirational perfectionist with a bully's temper. A man of contradictions, he fused a Californian counterculture attitude and a mastery of the art of hype with explosive advances in computer technology. Insiders including Apple co-founder Steve Wozniak, the chairman who ousted Jobs from the company he founded, and Jobs' chief of software, tell extraordinary stories of the rise, fall and rise again of Apple with Steve Jobs at its helm. With Stephen Fry, world wide web inventor Sir Tim Berners-Lee and branding guru Rita Clifton, Evan Davis decodes the formula that took Apple from suburban garage to global supremacy.

An examination of the career and influence of the American business leader and technology innovator.