French Montana

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Chronicles the unlikely rise of Moroccan born, diamond-selling recording artist, French Montana as his single mother sacrifices everything to raise her three young sons in the Bronx, after being abandoned by their father and left destitute. The film spans the globe as it depicts the family's unique immigrant journey, a son's perseverance in the face of insurmountable obstacles, and a mother's unwavering faith — all in pursuit of the American dream.

What follows is a candid look at the Pittsburgh native’s past six years, starting with his ascent, when he was 19, as a popular but critically panned rapper. “I was an easy target. I admit that,” he says now. “It became one of those things where I got so much negativity that it almost became, like, ‘There’s no point to overly hate on this dude, let me look in and see what he’s doing.’ And when you look in, there’s some good music there.” Following his 2011 debut album, Billboard's first independently released No.1 in over a decade, Mac moved to Los Angeles, where it seemed to many he was thriving. That’s where Andrew Nosnitsky met him for Mac Miller's 2013 The FADER cover story, and where he played an endearing role in Earl Sweatshirt’s cover too.

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Told through the multi-faceted prism of jewelry, Ice Cold explores Hip Hop’s ability to reimagine and transcend established notions of wealth, status, and superiority. Across four episodes, you’ll hear from stars like Migos, Lil Yachty, A$AP Ferg, J. Balvin, City Girls, Talib Kweli and many, many more - all showing off their ice and speaking to deeper issues driving the passion for jewlery: racial inequality, access to the American Dream & the sheer resilience of hip-hop culture.

In French Montana’s revival of Cocaine City and Smack DVD, he drops in on hot rappers of the moment including Kyle Richh, Cash Cobain, BossMan Dlow, and Meek Mill.

A Short Film by DJ Kay Slay

Chronicles the unlikely rise of Moroccan born, diamond-selling recording artist, French Montana as his single mother sacrifices everything to raise her three young sons in the Bronx, after being abandoned by their father and left destitute. The film spans the globe as it depicts the family's unique immigrant journey, a son's perseverance in the face of insurmountable obstacles, and a mother's unwavering faith — all in pursuit of the American dream.

In French Montana’s revival of Cocaine City and Smack DVD, he drops in on hot rappers of the moment including Kyle Richh, Cash Cobain, BossMan Dlow, and Meek Mill.