Máximo San Juan

The story of Enrique Herreros (1903-1977), cartoonist, advertiser, poster designer, talent manager, actor, producer and filmmaker, and the most daring of mountaineers; the man who, along with his companions from the so-called “other Generation of '27,” brought Hollywood to Madrid's Gran Vía, turning a grey and sinister post-war city into the capital of an incipient and ambitious cultural industry.

Disinformation, ignorance and the lack of dissemination of the Catalan reality in the rest of Spain make it necessary for civil society to reach an understanding.