Mike Aho

When Volcom was founded in 1991, it was the first company to combine skateboarding, surfing and snowboarding under one brand from its inception. This way of life influenced the anti-establishment style and attitude that defined a generation. The cultural phenomenon was best captured when Volcom released "Alive We Ride" in 1993: a film documenting the raw excitement and spontaneous creativity inherent to the lifestyle. Twenty-one years later, with the release of "True To This", Volcom again captures the energy and artistry of board-riding in its purest forms. Shot all around the world and showcasing iconic athletes, "True To This" is a tribute to the movement that inspired a generation and the people and places that embody that spirit today.

Pierre's the photographer, Gilles is the painter. This video follows the pair of French artists for one year as they team to concoct their patented bizarre and beautiful imaginary world in pictures, often conflating gay, Hollywood, and religious iconography. They've attracted as models such international celebrities and stars as Michael Jackson, Nina Hagen, Madonna, Boy George, Mark Almond, Catherine Deneuve, Rupert Everett, Jean-Paul Gaultier, and Prince. Some critics dismiss their work as simply kitsch, while some of the world's top art galleries have held shows celebrating the duo's work.

When Volcom was founded in 1991, it was the first company to combine skateboarding, surfing and snowboarding under one brand from its inception. This way of life influenced the anti-establishment style and attitude that defined a generation. The cultural phenomenon was best captured when Volcom released "Alive We Ride" in 1993: a film documenting the raw excitement and spontaneous creativity inherent to the lifestyle. Twenty-one years later, with the release of "True To This", Volcom again captures the energy and artistry of board-riding in its purest forms. Shot all around the world and showcasing iconic athletes, "True To This" is a tribute to the movement that inspired a generation and the people and places that embody that spirit today.

Pierre's the photographer, Gilles is the painter. This video follows the pair of French artists for one year as they team to concoct their patented bizarre and beautiful imaginary world in pictures, often conflating gay, Hollywood, and religious iconography. They've attracted as models such international celebrities and stars as Michael Jackson, Nina Hagen, Madonna, Boy George, Mark Almond, Catherine Deneuve, Rupert Everett, Jean-Paul Gaultier, and Prince. Some critics dismiss their work as simply kitsch, while some of the world's top art galleries have held shows celebrating the duo's work.