Renzo Rosso

Tracing the history of blue jeans around the globe.

A documentary film that chronicles the extraordinary personal and entrepreneurial journey of Renzo Rosso, one of the most visionary figures in international fashion and communication. It tells this story by engaging with and utilizing artificial intelligence in a provocative and original way, placing the debate over the boundaries between human creativity and technology—and between the real and the artificial—at the heart of the film.