Varhan Orchestrovič Bauer

Two students from the Czech Film Academy commission a leading advertising agency to organize a huge campaign for the opening of a new supermarket named Czech Dream. The supermarket however does not exist and is not meant to. The advertising campaign includes radio and television ads, posters, flyers with photos of fake Czech Dream products, a promotional song, an internet site, and ads in newspapers and magazines. Will people believe in it and show up for the grand opening?

Four good friends from their youth—Karel, Filip, Pupík, and Caprio—meet over a beer at a pub. During this gathering, memories of the legendary Bambus camp, where they regularly went in their youth and spent the best years of their lives, keep coming back to them. Out of pure nostalgia, they decide to visit the camp again—but this time on bikes! Since Karel has just left the army, Filip has quit his job as a doctor at a women's clinic, and Caprio is a freelance actor, they have plenty of time. Pupík takes time off work, and they're ready to go! At the last minute, however, Karel is put in charge of his teenage son Jura, who, like his father, is not at all happy about spending several days together. But everything is already planned, so in the spirit of Karel's military motto, "Just us, instinct, and nature," the five set off for Bambus Camp...