Tobias Frere-Jones

Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.

You've never heard of Jonathan Hoefler or Tobias Frere-Jones but you've seen their work. They run the most successful and respected type design studio in the world, making fonts used by the Wall Street Journal to the President of the United States.