

Pink Ribbons, Inc.
Capitalizing on hope.
Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.
TMDB
6.6/10
13 votes
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Not rated yet
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- Status
- Released
- Budget
- $900K
- Box office
- $25K
- Language
- English
- breast cancer
- marketing
- corporatism
- woman director
Top billed cast
Behind the camera
Director
Produced in
United States of America, Canada
Gallery

Videos
Release dates
United StatesUS
- TheatricalPG21 Apr 2012
CanadaCA
- TheatricalPG11 Sept 2011
Frequently asked questions
Pink Ribbons, Inc. was released on 11 September 2011.
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