Pink Ribbons, Inc. poster

Pink Ribbons, Inc.

Capitalizing on hope.

6.6(13)20111h 37m1

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.

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Status
Released
Budget
$900K
Box office
$25K
Language
English
  • breast cancer
  • marketing
  • corporatism
  • woman director

Top billed cast

Behind the camera

Director

Léa Pool

Produced in

United States of America, Canada

Gallery

Still from Pink Ribbons, Inc.

Videos

Release dates

  • United StatesUS

    • TheatricalPG21 Apr 2012
  • CanadaCA

    • TheatricalPG11 Sept 2011

Frequently asked questions

Pink Ribbons, Inc. was released on 11 September 2011.

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