Veruschka for Jun Ropé poster

Veruschka for Jun Ropé

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Avedon's commercial advertisement for the Japanese womenswear brand Jun Ropé features an innovative and unexpected approach to the genre that reflects the famed photographer's exceptional signature style. Opening onto a behind-the-scenes look at a photo shoot, the camera follows the supermodel Veruschka as she transforms from a suit-clad, mustached character in drag to an unabashedly glamorous fashion icon dressed in a designer gown and posing for Avedon himself. While initially produced for a commercial client with the leading industry talents of the day, the video underscores the artist’s savvy understanding of the performative—and ultimately flexible—nature of social constructions of gender, femininity, and the self.

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Status
Released
Budget
—
Box office
—
Language
English

Top billed cast

Behind the camera

Produced in

Japan

Gallery

Still from Veruschka for Jun Ropé

Videos

No extra videos are listed for this title yet.

Release dates

  • United StatesUS

    • Premiere1 Dec 1973
    • Digital / OTTGagosian Online - Broadcast: Alternate Meanings in Film and Video30 Jun 2020

Frequently asked questions

Veruschka for Jun Ropé was released on 1 December 1973.

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