

Veruschka for Jun Ropé
Avedon's commercial advertisement for the Japanese womenswear brand Jun Ropé features an innovative and unexpected approach to the genre that reflects the famed photographer's exceptional signature style. Opening onto a behind-the-scenes look at a photo shoot, the camera follows the supermodel Veruschka as she transforms from a suit-clad, mustached character in drag to an unabashedly glamorous fashion icon dressed in a designer gown and posing for Avedon himself. While initially produced for a commercial client with the leading industry talents of the day, the video underscores the artist’s savvy understanding of the performative—and ultimately flexible—nature of social constructions of gender, femininity, and the self.
- Status
- Released
- Budget
- —
- Box office
- —
- Language
- English
Top billed cast
Behind the camera
Director
Produced in
Japan
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Release dates
United StatesUS
- Premiere1 Dec 1973
- Digital / OTTGagosian Online - Broadcast: Alternate Meanings in Film and Video30 Jun 2020
Frequently asked questions
Veruschka for Jun Ropé was released on 1 December 1973.
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