Behind the Screens, Hollywood Goes Hypercommercial

Hollywood Goes Hypercommercial

0.0(0)200037m0

Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.

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Status
Released
Budget
—
Box office
—
Language
English
  • product placement
  • hollywood
  • advertising
  • hypercommercial

Top billed cast

Behind the camera

Produced in

United States of America

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Release dates

  • United StatesUS

    • Digital / OTTFilmed in 2000, Released 20021 Jan 2000

Frequently asked questions

Behind the Screens, Hollywood Goes Hypercommercial was released on 1 January 2000.

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