Behind the Screens, Hollywood Goes Hypercommercial
Hollywood Goes Hypercommercial
Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.
- Status
- Released
- Budget
- —
- Box office
- —
- Language
- English
- product placement
- hollywood
- advertising
- hypercommercial
Top billed cast
Behind the camera
Produced in
United States of America
Videos
No extra videos are listed for this title yet.
Release dates
United StatesUS
- Digital / OTTFilmed in 2000, Released 20021 Jan 2000
Frequently asked questions
Behind the Screens, Hollywood Goes Hypercommercial was released on 1 January 2000.
Member reviews
Sign in to rate and review. Browsing stays free and open.
Sign inMember comments
0Sign in to post a comment. Browsing stays free and open.
Sign in













