Dieux du Stade - Making of Calendar 2008
0.0(0)20071h 43m1
Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.
- Status
- Released
- Budget
- —
- Box office
- —
- Language
- EN
- making of
- charity calendar
Behind the camera
Director
Produced in
France
Videos
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Release dates
United KingdomGB
- Physical181 Nov 2007
FranceFR
- Physical181 Nov 2007
Frequently asked questions
Dieux du Stade - Making of Calendar 2008 was released on 1 November 2007.
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