Dieux du Stade - Making of Calendar 2008

0.0(0)20071h 43m1

Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.

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Status
Released
Budget
—
Box office
—
Language
EN
  • making of
  • charity calendar

Behind the camera

Director

Max Guazzini

Produced in

France

Videos

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Release dates

  • United KingdomGB

    • Physical181 Nov 2007
  • FranceFR

    • Physical181 Nov 2007

Frequently asked questions

Dieux du Stade - Making of Calendar 2008 was released on 1 November 2007.

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