The Persuaders poster

The Persuaders

8.2(5)200455m1

PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.

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Status
Released
Budget
—
Box office
—
Language
English
  • marketing
  • advertising
  • public relations
  • woman director
  • editorial

Top billed cast

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Release dates

  • United StatesUS

    • Digital / OTTNR9 Nov 2004

Frequently asked questions

The Persuaders was released on 9 November 2004.

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