Test Tube

0.0(0)197928m1

Produced by De Appel, Amsterdam, while General Idea was in residence there, Test Tube was conceived as a program for television. Presented under the brand "The Color Bar Lounge," a cocktail bar in the mythical 1984 Miss General Idea Pavilion, the program is a hybrid of popular television formats […] and infomercial. […] Advertisements for the bar are placed throughout the program; a loaded word choice, full of double-entendres and innuendo, betrays the influence of both Dadaism and consumerism. This collapse of popular and high culture is central to General Idea's agenda, as Felix Partz observes: "You know, the mass media are like a vast pharmaceutical complex developing new cultural elixirs of an unprecedented intoxication…but art remains a curious and elitist drink. Despite its unique flavor and heady cultural properties, it has never effectively been exploited."

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Status
Released
Budget
—
Box office
—
Language
English
  • art

Top billed cast

Behind the camera

Director

General Idea

Produced in

Netherlands

Videos

No extra videos are listed for this title yet.

Release dates

  • NetherlandsNL

    • TV1 Jan 1979

Frequently asked questions

Test Tube was released on 1 January 1979.

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