The New Green Giants
Examining the complex and controversial world of today's exploding organic food industry.
The last ten years have seen a phenomenal explosion in the organic food movement as it has moved from niche market to mainstream. Today, it is the fastest growing segment of the food industry attracting all of the major food corporations. THE NEW GREEN GIANTS looks at a number of these new and old organic corporations and shows how they are managing, or in some cases, failing to live up to the idealistic dreams first espoused by the back-to-the land folk of the late sixties and early seventies. The documentary also looks at some of the bigger questions surrounding organic food. Is it really healthier? Is it truly organic? Is it possible to grow from a mom-and-pop operation to become a huge supplier of major grocery chains? Is it actually sustainable? Is it realistic to think the world can be fed organically?
- Status
- Released
- Budget
- —
- Box office
- —
- Language
- EN
- food
- organic
- organic food
Behind the camera
Director
Produced in
United States of America
Videos
Release dates
United StatesUS
- Theatrical31 Mar 2012
Frequently asked questions
The New Green Giants was released on 31 March 2012.
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