
The East Is Red, The West Is Bending
Rosler uses the format of a cooking demonstration (as in Semiotics of the Kitchen) to address cultural transaction--the meeting of Eastern and Western cultures. Reading directly from a West Bend Electric Wok instruction booklet, Rosler wryly comments upon the Oriental mystique conjured by the West Bend manufacturers, a mystique evoked and then "improved" upon through Western technology--i.e. non-stick surfaces and electric power. Drawing attention to the choice of the color red on the wok, Rosler, in typical deadpan fashion, raises the bogeyman of Communist China, holding up a pamphlet of Chairman Mao Tse-Tung and saying, "Remember this guy?"
- Status
- Released
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- —
- Box office
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- Language
- EN
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Release dates
United StatesUS
- Theatrical8 Feb 1977
Frequently asked questions
The East Is Red, The West Is Bending was released on 8 February 1977.
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