
The East Is Red, The West Is Bending
0.0(0)197720m1
Rosler uses the format of a cooking demonstration (as in Semiotics of the Kitchen) to address cultural transaction--the meeting of Eastern and Western cultures. Reading directly from a West Bend Electric Wok instruction booklet, Rosler wryly comments upon the Oriental mystique conjured by the West Bend manufacturers, a mystique evoked and then "improved" upon through Western technology--i.e. non-stick surfaces and electric power. Drawing attention to the choice of the color red on the wok, Rosler, in typical deadpan fashion, raises the bogeyman of Communist China, holding up a pamphlet of Chairman Mao Tse-Tung and saying, "Remember this guy?"
- Status
- Released
- Budget
- —
- Box office
- —
- Language
- EN
Release dates
United StatesUS
- Theatrical8 Feb 1977
Frequently asked questions
- When was The East Is Red, The West Is Bending released?
- The East Is Red, The West Is Bending was released on 8 February 1977.
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- The East Is Red, The West Is Bending holds a 0.0/10 audience score from 0 votes.
- Who directed The East Is Red, The West Is Bending?
- The East Is Red, The West Is Bending (1977) was directed by Martha Rosler.
- How long is The East Is Red, The West Is Bending?
- The East Is Red, The West Is Bending runs for 20m.












