

Keeping It Up: The Story of Viagra
25 years ago, Viagra kickstarted the second sexual revolution and a controversy unlike any drug before it. Following trials in 1992 for a compound believed to alleviate symptoms for angina, Pfizer’s first in-patient trial for the drug, then known as UK92480, begin in Merthyr Tydfil, south Wales. It isn’t long before volunteer patients report having unexpected erections - fast forward ten years and word of the adverse side effect has travelled from Wales to New York resulting in Viagra’s first release in 1998 with orders soon exceeding predictions. What follows is the big story of the little blue pill.
TMDB
8.0/10
1 votes
- Status
- Released
- Budget
- —
- Box office
- —
- Language
- English
- sexual revolution
- viagra
- social documentary
- life changing
- branding
- social & cultural documentary
- pharmaceuticals company
- brand
Behind the camera
Director
Produced in
United Kingdom
Where to watch
Availability for United States. Provided by JustWatch through the TMDB API.
Stream
Britbox Apple TV channel
BBC Select Apple Tv channel
Gallery



Videos
No extra videos are listed for this title yet.
Release dates
United KingdomGB
- TVBBC Two8 Dec 2023
FranceFR
- TV12LCP - Public Sénat19 Mar 2026
IsraelIL
- Digital / OTTYes VOD22 Aug 2024
Frequently asked questions
Keeping It Up: The Story of Viagra was released on 8 December 2023.
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