Keeping It Up: The Story of Viagra poster

Keeping It Up: The Story of Viagra

8.0(1)20231h 29m1

25 years ago, Viagra kickstarted the second sexual revolution and a controversy unlike any drug before it. Following trials in 1992 for a compound believed to alleviate symptoms for angina, Pfizer’s first in-patient trial for the drug, then known as UK92480, begin in Merthyr Tydfil, south Wales. It isn’t long before volunteer patients report having unexpected erections - fast forward ten years and word of the adverse side effect has travelled from Wales to New York resulting in Viagra’s first release in 1998 with orders soon exceeding predictions. What follows is the big story of the little blue pill.

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  • TMDB

    8.0/10

    1 votes

Status
Released
Budget
—
Box office
—
Language
English
  • sexual revolution
  • viagra
  • social documentary
  • life changing
  • branding
  • social & cultural documentary
  • pharmaceuticals company
  • brand

Behind the camera

Produced in

United Kingdom

Where to watch

Availability for United States. Provided by JustWatch through the TMDB API.

Stream

  • Britbox Apple TV channel logoBritbox Apple TV channel
  • BBC Select Apple Tv channel logoBBC Select Apple Tv channel

Gallery

Still from Keeping It Up: The Story of ViagraStill from Keeping It Up: The Story of ViagraStill from Keeping It Up: The Story of Viagra

Videos

No extra videos are listed for this title yet.

Release dates

  • United KingdomGB

    • TVBBC Two8 Dec 2023
  • FranceFR

    • TV12LCP - Public Sénat19 Mar 2026
  • IsraelIL

    • Digital / OTTYes VOD22 Aug 2024

Frequently asked questions

Keeping It Up: The Story of Viagra was released on 8 December 2023.

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